The Franchise: A History of Sports Illustrated Magazine [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. A Time Inc. executive once grumbled that the only people who would read Sports Illustrated would be juveniles and ne'er-do-wells. Now in 1998, the magazine stands as a wildly profitable icon of American popular culture, from its high-profile swimsuit issue to its coveted Sportsman of the Year award. So how did a magazine that lost money its first 10 years, and was once derided as a slick cookbook for the two-yacht family, become essential reading for the mainstream American sports fan?The Franchise traces the dramatic arc of SI's growth, from a gleam in Time Inc. patriarch Henry Luce's eye to its transformation by managing editor Andre Laguerre, who saved SI and transformed American sports journalism in the process. It also chronicles the fabled staff of Dan Jenkins, Frank Deford, George Plimpton, Roy Blount, Jr., Mark Kram, and Bud Shrake, a new breed of sportswriters who revolutionized the field.Filled with never-before-told inside stories about the sport of magazine publishing and its most charismatic and powerful players, The Franchise is a book for anyone who cares about sports, good writing, and the high-stakes world of the media business.

The Franchise : A History of Sports Illustrated Magazine, Used [Paperback]