Fade-Defying Color + Shine System Up to 8 weeks of fade-defying color Rich, luminous conditioning colorant Pro-precise applicator With shine serum Includes: Color Optimizing Creme, Color Gel, Care Supreme Multi-Dose Conditioner (6 Weekly Treatments), Superior Colorist Gloves, Pro-Precise Applicator, and Insert

Experience L'Oreal Paris Superior Preference Hair Color, a true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich, long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, the color protective Care Supreme Conditioner formulated with golden camelina oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.