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Rice, Beef Flavor A New Orleans tradition. Since 1889. Natural flavor. Gluten free. Easy cooking directions. Pinch Pennies, Not Flavor: Zatarain's rice mixes are an affordable way to make authentic New Orleans style meals. Simply add meat, and you have a delicious New Orleans meal that won't break the bank. This easy-to-prepare rice dish has just the right blend of ingredients for a great tasting, authentic New Orleans style meal. Zatarain's has been the leader in authentic New Orleans style food since 1889. So when you want great flavor, jazz it up with Zatarain's. Comments or questions? Call 1-877-837-3796 or visit us at www.zatarains.com for great recipe ideas and product information.