Aveda Color Conserve Shampoo

Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't: resist fading. Keeps hair color vibrant longer* Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer Leaves hair silky, soft and shiny, when used with color conserve conditionerMade in United States Massage into wet hair and scalp. Rinse.