Flower beauty and home founder, award-winning actress, producer and business mogul, Drew Barrymore, continues her brand promise of "prestige at mass" with the launch, the newest assortment of frames in her flower eyewear collection at Walmart. Named after a variety of Drew's favorite flowers, the 3 new fashion forward frames come in a total of 7 different styles, all designed to reduce fatigue, block ultra-violet rays and protect eyes from 40% of blue light rays. What are blue light glasses? These are non-prescription optical frames that help block a percentage when viewing digital screens. When limiting screen time is not an option, blue light glasses are an easy solution for eliminating some of the harmful UV and eventual retinal damage. One study from the US national library of medicine found that using blue light glasses can also improve sleep duration and efficiency. Why block blue light? Blue light comes naturally from the sun, but with so many man-made light forms (Especially digital screens such as iPhones and computers), all day long instead of only when the sun is up. This exposure leads to unbalanced levels of melatonin and causes shifts in circadian rhythms. Research by the American macular degeneration foundation has suggested that blue light may also be responsible for retinal damage. Research compiled by the AOA (American optometric association) also indicates that prolonged exposure to blue light (such as sitting in front of a computer all day) might cause damage to your retina -- The innermost layer of your eye that sends signals to your brain to process what you are seeing. Flower Eyewear blue light frames. Featuring 7 stylish frames designed for everyday use, drew Barrymore's Flower Eyewear makes blue light glasses attractive and affordable for anyone to express their personal style while protecting the eyes. These scratch resistant frames block UV rays while also playing a crucial role in preventing cataract and senile macular degeneration, ultimately protecting eye health. Flower Eyewear blue light styles feature fashion-forward frames that are wearable across many face shapes and can be worn by any person - No prescription needed!

Scratch resistant acetate lenses Each frame has a yellow tint to absorb the blue light and every lens is coated on the front with 5 layers of anti-blue light coating Lenses, reduce eye fatigue Blocks 40% from reaching the eye On trend frame shapes offer effortless style Lenses meet both UV400 & UV380