CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. In a perfect world, sales professionals would have prime territories, unlimited budgets and a high-powered marketing department generating qualified leads. In reality most corporations expect sales reps to generate their own leads, find new business and meet stiff quotas in a tight marketplace. Selling Against the Goal is the ultimate survival guide for sales executives, managers and reps. Unlike other books on the subject, this title places lead generation within a strategic context and goes far beyond traditional techniques such as cold calling. Kendra Lee is president of the KLA Group, a consultancy focused on improving corporate sales productivity and performance. Recognised by the national media and her peers, she has featured in numerous publications.

Selling Against the Goal : How Corporate Sales Professionals Generate the Leads They Need, Used [Paperback]