Life is complicated. Laundry shouldnt be. With Seventh Generation new easydose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and youre done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing alpine falls scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, its a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. 1 Squeeze = 1 Load: Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and youre done.

EasyDose Dosing Technology Ultra Concentrated 1 Squeeze = 1 Load 66 Loads in a 23 Ounce Compact Bottle No Synthetic Fragrances, Dyes & Artificial Brighteners