Sports Marketing, Used [Paperback]

Sports Marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty rewards, and from business-to-business strategies and consumer-product marketing. Sports Marketing , written by a 20-year professional turned college professor, critically examines some of the hottest trends in the title genre in a non-traditional way that gives it both the depth of a textbook and readability of a trade book.

Sports Marketing, Used [Paperback]