What it is: An intensely black volumizing mascara for the sexiest, most defined lashes possible. Formulation Type: Volumizing, Curling, Lengthening What Else You Need to Know: "This formula thickens, lengthens, and curls after just one coat. Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this collagen-fueled formula. This product is an Allure Best of Beauty award winner. Suggested Usage: -Apply from base to tip for luscious, volumized lashes. -One coat and lashes are full and defined. -Two coats and lashes are even more luscious, curled, and dramatic. -Three coats help you achieve the most intense, black, multidimensional lashes possible.

Clinical Results: In a consumer study of 30 women after 3 coats of mascara: - 97% said this mascara creates a false lash effect - 100% saw dramatic volume - 100% saw longer lashes