CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. As Elections and Surveys Director for CBS News, it's Anthony Salvanto's job to understand you-what you think, how you vote, and why. He's the person behind many of the poll numbers you see today. In Where Did You Get This Number?, Salvanto takes you inside the world of polling, demystifying its jargon and answering some of its biggest questions. How do pollsters decide who gets interviewed and what questions to ask-and why didn't they call you? And what's the difference between a poll and a prediction, anyway? Going beyond the usual "horse race" coverage, Salvanto shows how everyday Americans see the most crucial issues of our time. The debates over gun control. The financial crisis and the deep mistrust that still lingers. The surprising and still controversial 2016 presidential election. He also looks to the future and offers useful tips for watching the 2020 polls and elections to come. Where Did You Get This Number? is an essential resource for anyone interested in understanding how we measure people's opinions and decisions. Because, while numbers are the language of polling, the stories they tell are ultimately about people. Book jacket.

Where Did You Get This Number? : A Pollster's Guide to Making Sense of the World, Used [Paperback]