Small World Toys IQ Baby -Busy Bee Play Mat

Product DescriptionHang this colorful, reversible playmat on the crib or take it along on car trips to entertain your baby. The Busy Bee Playmat from the Small World Toys IQ Baby collection is covered with interesting things to look at and play with. One side of the playmat features 9 squares sewn together in a colorful kaleidoscope of images. On the other side, your baby will see high contrast black and white patterns designed to capture his or her attention. For added interest, a friendly soft-stuffed butterfly and busy bee are attached to the play mat with soft fabric cords. And for even more fun, some of the squares squeak, crinkle and rattle. The playmat is hand washable and measures 14.5''W x 14.5''W, and is designed for babies 0 - 18 months old. IQ Baby products nurture the whole baby--body, mind and spirit--through vibrant, engaging toys designed to reward infant development and encourage social interaction. Studies show that babies build a lifelong foundation of knowledge during their first two years. Toys that support key developmental milestones during this critical time give your child a great start in life. Small World Toys has been a leading toy manufacturer for 50 years. We believe that play is an integral and necessary part of a child's development and education. At Small World Toys, we are committed to developing fun, innovative, high quality products for children of all ages.From the ManufacturerBrightly colored, reversible activity mat keeps baby happy and occupied. Nine double-sided squares are sewn together into a colorful kaleidoscope of images on one side, black and white patterns on the other. Smiling plush critters dangling from sides tempt baby to reach for them; includes squeakers to teach cause-and effect, crinkles and rattles for tactile stimulation and safety mirror for body awaren'ss. Attaches easily to a crib or the back of a car seat.