Canadian Advertising in Action (8th Edition) [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Canadian Advertising in Action , Eighth Edition, retains important and popular elements of the previous editions--including the dynamic 4-color design introduced in the seventh edition. The text is presented in a practical, student-oriented style and provides a good balance between theory and practice. While written from a Canadian perspective, this text also considers global influences on integrated marketing communications. All media information and data in the eighth edition are Canadian - an important consideration for students who someday could be employed in the Canadian communications industry. The examples and plans included in this book embrace business-to-consumer situations, business-to-business situations, product situations, and service situations. ?

Canadian Advertising in Action, Used [Paperback]