Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types of visuals and how to use them, how to find and work with outside vendors, freelancers, and agencies, how to estimate the cost of a job, how to estimate printing costs, and much more. Includes many samples outlines for annual reports, product brochures, service brochures, and catalogs.

Create the Perfect Sales Piece : How to Produce Brochures, Catalogs, Fliers and Pamphlets, Used [Paperback]