Seventh Generation Toilet Paper, Bath Tissue, 100% Recycled Paper, 12 Rolls

As someone who's always looking to make eco-friendly choices without sacrificing quality, I was excited to try Seventh Generation 2-Ply Toilet Paper.Great Texture ,Simple Packaging,Good Absorbency & Scent Free

I tried this because someone wrote a review that this was the best toilet paper. It is hard and not at all as good as Angel Soft. I wish Jet would get more Angel Soft in stock.

I agree with the other recent reviewers the redesign of the product is disappointing. I was quite happy with the product up until now. It was soft enough while also being environmentally friendly! The recent redesign resulted in the paper being rougher, enough so that I will likely switch toilet paper after years of using Seventh Generation. That means a lot because I am an extremely brand loyal person. It takes a lot to make me switch brands - typically, if the store was out of this brand, I would wait until it was back in stock or go to another store rather than buy an alternative toilet paper. I'm not sure what focus groups told the product manager(s) that this change was acceptable . . .!? My advice would have been to check with a wider swath of customers before making such a change. You may lose a significant number of us with this change!

I agree with the other reviewer. We have used Seventh Generation toilet paper for years, and it used to be 300 2-ply sheets per roll. The new rolls are labeled "extra soft & strong" but have 240 2-ply sheets per roll. However, in a direct comparison, the roll that had 300 2-ply sheets was actually stronger and softer than the new roll with 240 2-ply sheets.

We have been using Seventh Generation T.P. for years, as my wife is very sensitive. Unfortunately, our latest packages of your T.P. which have rolls with the old imprint back, have thinner paper and even less soft paper than before. We are looking for another brand.