Seventh Generation 100% Recycled Bathroom Tissue Double Rolls - 4 CT

I have been a user of your 1 ply for years and years and am dismayed that you have discontinued this product. I am more upset that you now package most of your toilet paper in plastic. What happened to doing things to protect 7 generations into the future - plastic packaging for TP is not a part of that picture in my eyes

I've been using this TP for years, willing to pay a little more for the healthier alternative. (I even liked it so much that when my local stores stopped carrying the larger quantity packages I started ordering them online.) I just received my new order and there's much more than the packaging that has changed. The paper feels and looks much thinner. It looks and feels like the paper has been rolled much more loosely to give the appearance of having the same diameter as the old rolls. I am including pictures of one of my old SG rolls next to a new one. It is also a bit stiffer and more rough. I am very disappointed and will be looking for a different brand to order next time.

I agree with the other recent reviewers the redesign of the product is disappointing. I was quite happy with the product up until now. It was soft enough while also being environmentally friendly! The recent redesign resulted in the paper being rougher, enough so that I will likely switch toilet paper after years of using Seventh Generation. That means a lot because I am an extremely brand loyal person. It takes a lot to make me switch brands - typically, if the store was out of this brand, I would wait until it was back in stock or go to another store rather than buy an alternative toilet paper. I'm not sure what focus groups told the product manager(s) that this change was acceptable . . .!? My advice would have been to check with a wider swath of customers before making such a change. You may lose a significant number of us with this change!

I have been using this toilet paper for the past year or more, and after trying almost every other brand on the market, this was the best product for my sensitive skin. However, after I recently purchased a new package I noticed that the toilet paper has lost the quality balance between durability and softness. The softness has decreased and the printed floral pattern is rough to the touch. You claim in response to other reviews that you have increased softness by 25%, but that does not seem to translate when I compare the old to the new. I am disappointed in the recent change because I loved this product.

I have been using seventh generation for years. I have extremely sensitive skin and issues with every other Toilet paper I have used except this one, that was until the product revamp. The new paper is very thin and extremely rough. I had to stop using it because it caused so much irritation to my most sensitive skin. I am still searching for a replacement.