The Solid Gold Mailbox : How to Create Winning Mail Order Campaigns by One Who's Done It All, Used [Hardcover]

The Solid Gold Mailbox : How to Create Winning Mail Order Campaigns by One Who's Done It All, Used [Hardcover]
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The Solid Gold Mailbox : How to Create Winning Mail Order Campaigns by One Who's Done It All, Used [Hardcover]
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This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest , The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ''tricks of the trade,'' ''hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.

The Solid Gold Mailbox : How to Create Winning Mail Order Campaigns by One Who's Done It All, Used [Hardcover]

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Brand Wiley & Sons, Incorporated, John
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Product Id 1284898
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 467809722302

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