Consumer Behavior with DDB Life Style StudyTM Data Disk, Used [Hardcover]

Consumer Behavior with DDB Life Style StudyTM Data Disk, Used [Hardcover]
Angle View: Consumer Behavior with DDB Life Style StudyTM Data Disk, Used [Hardcover]
Consumer Behavior with DDB Life Style StudyTM Data Disk, Used [Hardcover]
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Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process.

Consumer Behavior with DDB Needham Data Disk, Used [Hardcover]

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Brand McGraw Hill
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Product Id 1327190
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 465211660908

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